Events

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Live Music

Contests

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Deals

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It’s All About the Shoals

The Shoals Now! is your source for the latest weather, news, and entertainment all happening in The Shoals.

UPCOMING EVENTS

Upcoming Events
The Historic Florence Project: Opening Reception
Nov 12
The Historic Florence Project: Opening Reception

In conjunction with KD's 50th Anniversary celebrations, the Kennedy-Douglass Center for the Arts is pleased to present "The Historic Florence Project" beginning November 8, 2026 and continuing through January 7, 2027. This exhibition is a historic photographic exhibition by UNA Professor Robert Rausch's photography students. A reception will be held on Thursday, November 12th, from 5-7 pm. All are invited to join us for this community event!

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November 2026 Adult Painting Class
Nov 12
November 2026 Adult Painting Class

LARGE LANDSCAPE WITH LISA WALLACE. Join Lisa at Stella & Goose as she guides us in painting a beautiful landscape on a 16 x 20 canvas on Thursday November 12 | 6-8 PM

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Murder Mystery at Muscle Shoals Sound
Nov 13
Murder Mystery at Muscle Shoals Sound

For the first time ever, Muscle Shoals Sound Studio is having a Murder Mystery Party, hosted by Southern Ghost Girls! This will be an interactive experience where all guests are encouraged to participate as the scene unfolds in 1969, featuring stars of the era. This will be Friday, Nov 13 at 6PM.

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Ghost Hunt at Muscle Shoals Sound Studio
Nov 13
Ghost Hunt at Muscle Shoals Sound Studio

Join a Friday the 13th ghost hunt at the famous Muscle Shoals Sound Studio—an in-person experience for music fans, curious investigators, and groups looking for a different kind of night out. This will be on Friday, Nov 13 from 9PM-12AM.

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Refine Dance Studio Yard Sale
Nov 14
Refine Dance Studio Yard Sale

Refine Dance Company is having a yard sale on Nov 14 at 7:00AM at 620 N Crown St., Florence behind Walgreens. There will be books, clothes, games, furniture, and baked goods.

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Pickwick Dam Triathlon
Nov 14
Pickwick Dam Triathlon

On Saturday, November 14, 2026, come give it your best dam tri at the first annual Dam Tri at Pickwick Landing State Park in Counce, Tennessee. This one-of-a-kind 39-mile adventure race combines cycling, paddling, and running through some of West Tennessee’s most scenic and historic landscapes.

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Center Star Fire Rescue Turkeyshoot
Nov 14
Center Star Fire Rescue Turkeyshoot

Center Star Fire and Rescue is having a Turkeyshoot on Nov 14 from 9AM-1PM. They will also have chicken stew and pulled pork available.

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Stella & Goose Christmas Open House
Nov 14
Stella & Goose Christmas Open House

Stella & Goose is having a special Christmas Open house on Nov 14 from 10am-5pm and Nov 15 from 12pm-5pm. With special guest Dinah Rhodes on Saturday.

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Storytime Atop the Mound - Thanksgiving Story
Nov 14
Storytime Atop the Mound - Thanksgiving Story

Join Florence Arts and Museums for Storytime Atop the Mound! Saturday, November 14th, 11am-12pm - Keepunumuk, Weeâchumun's Thanksgiving Story by Danielle Greendeer, Anthony Perry, and Alexis Buten and Gratitude Quilt Making Activity.

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Miss UNA Scholarship Competition 2026
Nov 14
Miss UNA Scholarship Competition 2026

Join us on Saturday, November 14, 2026 at 5pm inside Norton Auditorium as we crown the 53rd Miss University of North Alabama.

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Step Up for the Bridge
Nov 15
Step Up for the Bridge

Step Up for the Bridge, a unique two-mile walk designed to bring our community together while raising awareness and funds for the continued preservation of the bridge.Enjoy an afternoon walking across the Old Railroad Bridge, taking in the beautiful views of the Tennessee River, and supporting an important piece of Shoals history on Nov 15, 2026 at 2PM.

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A Birthday Evening with Dan Penn and Spooner Oldham
Nov 19
A Birthday Evening with Dan Penn and Spooner Oldham

Celebrate Dan Penn’s 85th birthday with a special evening of legendary songs, timeless stories, and Southern soul at the Rtiz Theater on Nov 19 at 7PM.

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Pickleball for a Purpose
Nov 20
Pickleball for a Purpose

Helen Keller Hospital is having a Pickelball for a Purpose event on Nov 20 and 21 at Veterans Memorial Park.

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Christmas Bazaar
Nov 21
Christmas Bazaar

St. James Methodist Church is having its annual Christmas Bazaar on Nov 21 from 7am-1pm. They will have crafts, gifts, and baked goods available.

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Live Music

Check out your favorite artists at local venues.

Friday, November 13

The Rising Crust: Gary Bobo
Swampers: Preston Watts 5pm-7pm
Swampers: Bryson Bishop & Chandler Brewer 8pm-11pm
FloBama: Jiminem 6:30pm
FloBama: Karaoke 10pm
GunRunner: Kristen Shores 7:30pm-10pm

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Pictured: Court Street Rhythm

Digital Advertising Solutions

We are a fully local team dedicated to helping Shoals businesses grow awareness, website traffic, and leads through targeted digital advertising that is simple, effective, and measurable.

Tracking and analytics to measure results and generate leads

Email campaigns that drive clicks, calls, and conversions

Videography and photography for ads and social media posts

Meta Ad & Google Ad Campaigns

People & Places You Pass

Exploring North Alabama and finding people and places with unique stories that you may never know about if you didn't stop and ask.

Shoals Stories
Dr. Jeremy Smith | People You Pass
Dr. Jeremy Smith | People You Pass

Dr. Jeremy Smith is continuing to make an impact in the music world while staying connected to his Shoals roots. A Tuscumbia native & UNA alum, he now serves as Executive Director of the Shoals Symphony at UNA & teaches in the University's Department of Music. He's also an accomplished composer whose work has been performed across the country.

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Angela Hacker | People You Pass
Angela Hacker | People You Pass

Music is a family affair for Angela Hacker, whose career has taken her from winning Nashville Star in 2007 to performing alongside her family in The Family.

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Walker Ranch | People You Pass
Walker Ranch | People You Pass

Some places in the Shoals have a history that goes back generations, & Walker Ranch is one of them! Family-owned since 1824, Walker Ranch has deep roots in local agriculture. Today, James & Rosie Walker continue that legacy through their farming & cattle operations while also finding new ways to connect the community with ranch life!

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Lenny LeBlanc | People You Pass
Lenny LeBlanc | People You Pass

In this episode of People You Pass, we sit down with singer, songwriter, and musician Lenny LeBlanc to hear the story behind his journey in music and the path that eventually brought him to Muscle Shoals.

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Gerald Murray | People You Pass
Gerald Murray | People You Pass

From growing up in Muscle Shoals to working alongside some of country music’s biggest names, Dr. Gerald Murray has lived a life full of stories, music, & Southern grit. A longtime friend of Hank Williams Jr. & former manager of George Jones & Vern Gosdin, Gerald has played a unique role in country music history while also building a successful business, Gerald Murrray Home Center, right here in the Shoals. His journey is a reminder that some of the most incredible stories in music come from right here at home.

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Tell us what’s going on

Tell us about your next event! Give us the Who, What, When, Where, & Why for the next big event for your church, school, civic group, community, or charity.  We want it to be a big success!

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