Real Local Impact.

Be the Brand They Hear Every Day

We have 6 radio stations to promote your message to a local audience across Northwest AL and the surrounding areas.

178K
Listeners

Across Lauderdale, Colbert, Franklin, & Lawrence, AL to Tishimingo County, MS to Hardin, Lawrence, and Wayne, TN.

Radio’s CPM (cost per thousand people) is more affordable than any other form of advertising

The gold-standard for high-frequency media. No other medium has the level of everyday loyalty and habitual usage

You can talk directly with the listener on a personal level and tell them in a compelling, relational way why they should be doing business with you

WLAY 100.1

The greatest country hits of all time & the first radio station in the Shoals founded in 1933


  • Most popular with consumers age 25-64

  • The “Big Steve Kelly Morning Show” has set a new standard for original and wholesome entertainment

  • This format delivers very desirable listeners and households with tremendous spending power: 54% have an annual household income of $50,000+, and 32% earn $75,000 or more.

SHOWS

  • Big D & Bubba: MON - FRI: 6AM-10AM

  • Big Steve Kelly: MON - FRI: 10AM-3PM

  • Mark Narmore: MON - FRI: 3PM-7PM

THE BIG DOG 105.5

The Shoals’ only CLASSIC ROCK station


  • Most popular with consumers 18-49; 23% of Rock

  • listeners have a College Degree, and 27% hold Professional/Managerial Occupations;

  • 65% have an annual household income of $50,000+, and 42% earn $75,000 or more; This yields a very desirable consumer;

  • WVNA-FM, “The Big Dog” is the ONLY rock station in the market.

SHOWS

  • Drive with TC: MON - FRI: 3PM - 7PM

  • Bob & Tom: MON - FRI: 5AM - 10AM

  • Alice Cooper: MON - FRI: 7PM - MIDNIGHT

94.9 THE BULL

#1 for New Country


  • Most popular with consumers 18-34

  • Country music is the #1 radio format nationwide!

  • There is a direct appeal to millennials and younger listeners

  • 94.9 THE BULL plays today’s new Country artists

  • In car, at-work, and at-home listening is strong with this audience.

SHOWS

  • Bobby Bones: MON - FRI: 6AM - 10AM

  • Drive with TC: MON - FRI: 10AM - 3PM

  • Jones Nelson: MON - FRI: 3PM-7PM

  • Whitney Allen: MON - SAT: 7PM - MIDNIGHT

  • Mark Narmore: SAT - SUN: 2PM - 6PM

MY 101.5

The best variety of music from the 80s, 90s, 2000s, & TODAY


  • The Hot AC target audience is 18-54;

  • My 101.5 is a family friendly format that can be played anywhere

  • John Frank Tesh Jr. is an American musician and radio and television presenter. He hosts the Intelligence for Your Life radio show

  • Jones Nelson adds interaction among listeners and creates a loyal fan base.

SHOWS

  • John Tesh: MON - FRI: 6AM - 10AM

  • Jones Nelson: MON - FRI: 10AM - 3PM

WVNA 96.7 SHOALS TALK

NEWSTALK of The Shoals


  • Talk radio stations, including news and information stations, are the #2 radio format in America;

  • Talk radio stations attract high-income listeners with higher levels of education;

  • Talk radio is extremely powerful in the Men 45-54 demographic, similar to Classic rock.

SHOWS

  • Dave Ramsey: MON - FRI: 6AM - 8AM

  • Glen Beck: MON - FRI: 8AM - 11AM

  • Sean Hannity: MON - FRI: 2PM - 5PM

  • Mark Levin: MON - FRI: 5PM-8PM

WLAY AM 104.7

Rock & Roll Gold


  • Most popular with consumers ages 35+

  • WLAY 104.7 plays a variety of rock hits from the 60s, 70s, & 80s

Meet the Team